Every week, between 8:45 and 9:15 p.m., millions of people tune in across the country

Cross media interactive documentary - Love Radio

‘Love Radio’ is a transmedia documentary about the process of reconciliation in post-genocide Rwanda. It straddles the line between fact and fiction. At first glance, it tells a linear, almost fairy-tale narrative, based on radiosoap ‘Musekeweya’. But a closer look reveals the complex reality beneath.

The year 2014 marks 20 years since the Rwandan genocide. Hate campaigns in the media played a central role. Today, ‘Musekeweya’ broadcasts a message of reconciliation on the same frequency that in 1994 incited the population to kill.

Our goal was to offer dedicated content specifically made for each platform at the highest imaginable level. With a multi-disciplinary team we captivated an online audience with an unparalleled cinematic experience. Smartphone visitors were immersed in intimate short stories especially designed to be enjoyed while on the move. In the exhibition, the different layers of the project are experienced in a physical way.

Love Radio Episodes of Love and Hate
Transmedia interactive documentary and exhibition

Client: Prospektor
Year: 2014

Concept: Eefje Blankevoort, Anoek Steketee, Sara Kolster, Kummer & Herrman
Visual identity, graphic design, exhibition design: Kummer & Herrman
Interactive design: Sara Kolster
Technical development: Thijs Gadiot, Martijn Eerens, Thomas Lievestro

Exhibition venue: Foam, Amsterdam
Installation shots: Christian van der Kooy

 www.loveradio-rwanda.org

Awards

SXSW Best Visual Media Experience in the Interactive Innovation competition 2015
POPCAP 2014
Zilveren Camera 2014
Lens Culture Visual Storytelling Awards 2014