The Nederlands Fotomuseum in Rotterdam is the leading national museum of photography in the Netherlands. It has an impressive collection of 5.5 million photographic images and exhibits every facet of photography: documentary and experimental, contemporary and historical. In addition to exhibitions featuring major names in Dutch and international photography, the museum regularly presents work from its in-house collection. The collection comprises an important part of the Netherlands’ visual heritage.
K&H developed a graphical and simple, yet strong and versatile identity system for the museum. The identity is rooted in the idea
of photography’s frame on reality and has warm red, originating from the modernist industrial building that houses the museum,
as its primary color.